Popular entertainment news website Entertainment Focus has been running since 2005 and has established itself as a primary source for the latest on a variety of areas including TV, music, games and film.

Little Pip Digital has worked with the website on two rebuilds supporting the website’s organic growth strategy. The most recent redesign was launched in February 2016 with a focus on simplicity through a clean, modern and responsive design. It was vital that the website improved the user experience on mobile with a large percentage of its user choosing to browse the site on their handheld devices.

Part of the redesign included a designing a brand new logo. The brief was to create a logo that looked fresh and clean, retaining the brand colours but updating the look-and-feel so that it was eye-catching and professional.

Alongside the redesign, we’ve implemented an email marketing strategy to engage with visitors on a regular basis pushing out the most popular news and in turn driving more traffic back to the website. We have also aided Entertainment Focus with their social media strategy to increase numbers and improve engagement.

Entertainment Focus now pulls in upwards of 400,000 unique visitors on a monthly basis and continues to grow year-by-year.